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Track Your Email Marketing Results

When Sinclair Services sets up your Email Marketing Program, you will benefit from the built-in automated tracking and reporting system. 

 

Know What Works!

• Find out how many subscribers opened your emails

• See which customers clicked on each link

• Learn which emails result in the most visits to your site

• Track your subscriber count

• Compare your results with other small businesses

 

Sinclair Services will provide you with detailed tracking reports for each email campaign.  You can get a first day report, if desired, that gives you immediate feedback.  You can also receive a final report one month after your email was sent.  Ongoing reports will show totals of all your email campaigns combined.

 

Below are samples of the kinds of reports you can receive.

 

Your Company
Final Tracking Example Report

 for May 15, 200X First email Campaign

Comparative Metrics

This report shows key comparative metrics as well as the results of your email campaigns to date.

 

 Sent 

 Bounced 

 Opened 

 Click-
 through  

 First email campaign:  May 15, 200X

5,000

7%
(350)

40%
(2,000)

30%
(600)

 Compare with other sites

---

15.1%

48.3%

4.1%

 

Your Company

Example Report : Click-through Statistics

 May 15, 200X  email campaign  

 Results as of May 30, 200x,

 over one week after mailing

 

 

 

 

Campaign Link

Unique
 Click-throughs 

 Click-through 
Distribution

http://www.yourwebsite.com

 276

 46%

http://www.yourwebsite.com/link1.htm

  72

 12%

http://www.yourwebsite.com/link2.htm

  60

 10%

http://www.yourwebsite.com/link3.htm

  84

 14%

http://www.yourwebsite.com/link4.htm

 108

 18%

Total Click-throughs

 600

100%

 

Your Company

May 15, 200X  Email Campaign

Example Report: Bounced Results

 

 Bounced Addresses Categories

 

Non-existent address

 100 

 

Undeliverable

160

 

Mailbox Full

  65 

 

Vacation/Auto Reply

    0 

 

Blocked

  15 

4.2%

Other

       10

 

TOTAL BOUNCED

     350

 

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Copyright © 2008 Sinclair Services
Last modified: 05/26/08